Learn to Copywrite

Archive for February, 2010

Anyone and everyone claims to be an expert today. All it takes is a little money. You must have come across various websites offering online degrees and PhD’s, so how does it really matter?

The only way to prove your expertise on the internet’s public domain is to publish the evidence of it. By writing article son your subject of expertise and publishing on the internet, you can reap rich rewards by not only enhancing your stature as an expert but also by earning a lot of money in the process. You might not necessarily write thesis on the chosen subject but at least you can show your knowledge and experience in the field through this medium.

What If you cannot write?

Not able to write, especially in English can be a definite disadvantage on the internet. You may be a real expert in oil refining, but if you cannot express in writing, how does the world recognize this. There are a lot of people who do not write, not because they can’t but because they are afraid to. A lot of psychological problems like dyslexia etc also exist. Well, not to fret. There is a way out too.

There are a lot of people out there who know how to write and they do it for a living. You can hire a copywriter, explain what needs to be written and ask them to write. Although you are unable to write, you certainly can judge a good writer by his or her writing skills.

You could also try buying a few PLR articles or source your articles from various article directories across the internet. These articles are built in a way to appeal to the search engines. All you need to do is to edit them and make them suit your purpose. You could do this yourself or again take help of a hired copywriter.

This process also known as ghost writing, can be used with your byline or resource box that points to your URL, thus driving traffic to your site while enhancing your expert status with search engines.

What are Article Directories?

You may come across sites that offer free content on the internet. These are directories that have articles written by experts in various fields. They are normally classified and offer good quality content. You can use the content from article directories on your website, but keeping them intact along with the resource box that may have a link to the site of the author. The only hitch is that you are having some other expert’s article on your site with a link that may drive your customers to them.

Using the article directory, the other way round is more profitable. You should submit batches of articles in your field of expertise on these directories and let customers come to you through others websites that may use your articles for content.

Using article directories either way, is always profitable depending on your field of expertise and business plan.

Richard Cunningham
http://www.articlesbase.com/online-promotion-articles/article-directory–how-to-use-an-article-directory-to-prove-your-expertise-94376.html

Sales copywriting is really direct response writing which means we are trying to achieve a response of some kind form our text such as picking up the phone, or ordering your product or service.

As you read every word of this article you will discover advanced NLP tactics that will boggle your mind.

We all use embedded commands when speaking to one another either intentionally or not such as lowering our voice and speaking part of a sentence Slower than our normal speech. This is normally to bring emphasis to a particular statement or Action. Sometimes it almost has a hypnotic effect.

When building your relationship with your online reader you don’t have the luxury of being able to use these techniques or by observing body language, unless you embed a video in your sales copy.

When using the written word for your Sales or Web Copy, embedded commands in you text can have a similar effect and if done well can help lead your reader to take the action you require them to take.

For example, lets examine this phrase:

1. I wonder how quickly you are going to buy this product?

Imagine that the above statement appears in the body of your sales copy. What would the effect be on the reader? It seems quite harmless. Your reader may acknowledge this as a ‘perhaps’ or ‘possible’ comment however Embedded within this short phrase is a powerful Command.

…You are going to buy this product.

When writing these Embedded Commands in real sales copy it is best to use BOLD or Italics to differentiate them between your normal text and the Embedded Command Text. The reader will acknowledge the Bold or Italic command statement and subconsciously follow it.

The reason people tend to follow these types of statements is very complex, however it relates to the two sides of the human brain (the left and the right). Embedded Commands tend to avoid the logical left side of the brain and as such the reader is unaware of what is causing their desire.

The key to using these statements effectively is to place them throughout your sales copy to build the desire slowly but always re-enforcing the desire for your product or service.

Some Other examples of Embedded commands are:

2. Say Yes to this Offer

3. Learn This Secret

4. Pick Up the Phone

5. Get Your Hands on This

All of the above statements look innocent enough but they are all helping to build the need for your product or service and if used correctly can help create the desire you require within your reader to take action.

All of this helps to build that relationship with your reader that is crucial in him or her taking action.

You might be asking how do you write these sorts of commands? The answer is easy. The optimum numbers of words to use is between three and seven. Always write in the imperative voice. I.e. start with the verb that presupposes the subject ‘you’.

Such as: Act on my advice!

Julian Poole
http://www.articlesbase.com/marketing-articles/5-embedded-commands-that-dramatically-increase-your-online-sales-746432.html

If you are interested in passive income, there is a good chance that you are interested in what affiliate marketing and sites like Clickbank have to offer. If you have ever gotten involved in these programs in the past, however, or even if you are currently involved with them right now, there is a good chance that you have already found that unless you are someone who is in the know that it is quite easy to get left behind the movers and shakers.

This being left behind is exactly what the Mini Sites Profits Exposed Marketing Course is all about trying to prevent, and you’ll find that with just a little bit of information under your belt, you’ll be able to do better than you ever thought you would.

When you are in a situation where you are taking advantage of the passive income offered by Clickbank, you’ll find that you need to think about how to draw people to the links that they need, and you will find that one way that you can do this is through the creation of many different small sites.

This is something that can be very profitable for you, but you’ll also find that if you don’t know what you are doing, it can also be tiresome, problematic, difficult and even expensive! If you need to pay someone to design the sites for you, the money will mount up, especially if you are getting nice sites set up.

The truth of the matter is that all you need to do is to take a look at the Mini Sites Profits Exposed program, and you’ll find that you can learn all you need to set up plenty of these minisitea and to make them work for you.

You’ll find that you there are plenty of mistakes that look like wise business investments, and that you need to make sure that you can take the time to really figure out what to do and what not to do. You’ll learn about the mistakes that you cannot afford to make, and you’ll figure out how very small, seemingly innocuous things can turn into a major revenue gain or a major loss

If you are in a situation where you want to make sure that you are making the most out of the opportunities that you are given, you will find that there are plenty of different options open to you with this site builder. You’ll also find that you can do a great deal when it comes to learning about what sort of text you need to put in and what sort of copywriting that you need to make sure that you include.

Remember that this is an industry where a little bit of information can go a long way, so make sure that you are in a good place for this. Take the time to check out this important course and make sure that it does not pass you by. There are many options that are open to you, and this one has a great deal going for it, so make sure that you don’t miss out!

Brian Garvin
http://www.articlesbase.com/marketing-articles/mini-site-profits-exposed-review-670929.html

It is hard to imagine a world without e-commerce nowadays, and more and more people are trying their hand at creating websites and earning money online. For anyone thinking of running an e-business, you have to give considerable thought and planning to the content management of your website. The web content management for your website involves a number of defined measures and schemes to optimize your site and your business.

Strike A Balance Between Content Management System And Website Requirement

The website can help boost the client’s presence and business over the internet. The content on the website needs to be in sync with the client’s products and services. The responsibility of the team is to pinpoint the most important areas of the business and emphasize those areas by effective use of copywriting and graphics. Here are the steps that the management team generally follow through the course of website development to satisfy the needs of the client:

* It is the responsibility of the management team to perform a postproduction review to see whether the content of the website will meet the needs of the customers visiting the site. So before uploading the pages, the team thoroughly goes through the content once again.

* The responsibility does not end with placing the material on the server. The management is also responsible for updating the content to keep with the changes in the industry.

* The management should always keep their eyes and ears open to current affairs and make necessary additions or omissions as and when necessary.

Technical Aspect Of CMS

* The creative process occupies a major portion of the content managers’ work. Yet they also have to have a good idea about the technical aspects of web related activities.

* They should also be aware of the several kinds of content management software that can help to enhance the quality of the output.

* One of the major responsibilities of content management is to make the visitor experience to the website informative and at the same time user friendly. The website should be easily accessible from any part of the world and capable of supplying the information the visitor seeks.

So if you want to make your company’s presence felt in the cyber world, you have to focus on the aspect of content management. First be clear about the goals for your website and how you expect it to impact your business, and then hire a good website development company to help you accomplish your goal.

Susan Jan
http://www.articlesbase.com/internet-articles/web-content-management-to-enhance-your-business-online-81466.html

I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let’s say if you just can’t think of any skills or knowledge that people might be interested in. Then, it’s most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some mundane job that people don’t want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

pasakorn Nunn
http://www.articlesbase.com/business-articles/start-an-online-business-without-capital-122741.html