Learn to Copywrite

Archive for February, 2010

Dan Kennedy is another of those internet marketing gurus who has succeeded with a system that is promoted with the idea of being simple enough for anyone to use no matter the size or type of their business, their skills or experience, or their lack of either. He has produced “The copywriting Seminar In-A-Box” to help you create “killer” copy for your ads, sales letters, and brochures regardless of your type of business. His proposed “Magnetic Marketing System” is in its ninth annual edition and boasts of having helped users to find success within hundreds of different business categories.

You can view Dan Kennedy’s seminars and power point presentations on DVD or on a fully searchable CD-ROM. Although he does still give seminars that you can attend live, this allows you to listen to his business strategy right in your living room. Dubbed “The Millionaire Maker”, Kennedy is known for his no-nonsense approach to business that many consider to be refreshing.

Dan Kennedy has developed a system of direct-response advertising which he claims will eliminate the need for you to use telephone calls to try to set up appointments with those who may or may not be interested in your product. Direct-response advertising allows you to generate a response from those who already need your product. He points out that there is a need to build a business with baby steps. Make a free report of good quality to show target customers. When you have a certain part of that report that gets the most attention, and then follow up with a report that focuses only on that point. Build up to the main attraction.

Another point that Dan Kennedy stresses is that most businessmen try to play up their strengths while hoping their weaknesses don’t get noticed. They always do, claims Kennedy, so why not go ahead and point out all your weakest areas along with the best possible responses you can use for each one. This gives you the advantage of honesty and of trying to find the solution for any possible problem area.

Dan Kennedy is one of many internet marketers today. He is a freelance copywriter that many people think of as the best there is but it is difficult to think of his “strategies” for success as anything more than common sense business advice. While he is one of the highest paid, as well as most in-demand marketing consultants working in America and a best selling author of six books who has written numerous how-to courses to help businesses succeed, it is difficult to find the content in his work that will make you rich by using it. He also sells his courses for exorbitant prices that not every new businessman can afford as an initial investment in an internet marketing business.

Some of the complaints against Dan Kennedy include that he focuses his marketing more towards offline businesses than online, which is steadily gaining popularity. Another is the price he charges for some of his back-end courses. Some of these are as much as $3,000 or more.

Wayne Cooper
http://www.articlesbase.com/internet-articles/dan-kennedy-review-692719.html

Well let’s see now. Since my wife has been married to this freelance copywriter for just over 27 years, I think it’s a safe bet to say she’d vouch for (most) everything I’m about to share with you, on why copywriters make better lovers.

With all the work we do, there’s nothing wrong with having a little fun sometimes, right? Especially when we can learn valuable lessons in the process! That being said, here are my top 3 reasons why copywriter’s make better lovers. It’s because they understand:

1.Commitment. 2.Communication., and, 3.Compromise

And here’s how they work …

The world’s best copywriters are totally committed to finding out what makes their prospects ‘tick’. And they’ll move heaven and earth to find out, if that’s what it takes. That’s because they understand it doesn’t matter how good of a writer they are, or how eloquent they can be … if they ever hope to have a chance at making a sale … they can’t even begin to craft a successful approach until they understand their prospect’s needs, wants, and desires.

And so it is in love.

Imagine ladies, how valuable you’d feel knowing your man was totally committed to discovering all he could about your deepest desires. I’ll bet you’re in the mood for getting out the candles just thinking about it, aren’t you?

But that’s only the beginning.

A true pro isn’t going to settle for just learning what his prospect wants. Instead, he’s going to do everything he can to communicate with his prospect, by speaking their language. For more details you can visit at www.web-sales-letter-supreme.com, that means his communication isn’t going to be about “me, me, me”. In fact, his number one goal is to fade into the background, and make his prospect feel as if they’re the only one that matters. This means when they communicate, a good copywriter is going to immediately arrest his prospect’s attention, by making his or her # 1 desire the sole focus of his opening (headline).

And the headline is only the beginning. Using the knowledge he’s gained through research he’ll continue to demonstrate an understanding of how he can fulfill his prospect’s desires. So he’ll engage him or her with questions, and stories, and word pictures, and quotes, and testimonials, and statistics, and whatever it takes to give his prospect the evidence and reassurance needed to entrust him or herself to his care. You can also go to www.sales-page-rapid-fire.com

And so it is in love.

Imagine this ladies. Your man wants to communicate with you. Not only that, he wants to talk about the things that interest you. And he goes out of his way to let you know that he’s heard you, he understands you, and he’s dedicated to pleasing you. Are the candles lit yet? I bet they are. The lights are dimmed, and there’s a soft romantic “glow” in the room.

And now it’s time for compromise.

Realizing he can’t always have what he wants, just because he wants it, a good copywriter understands compromise. He knows he’ll sometimes need to give a ‘little extra’, if he really wants to improve his chances. So he offers bonuses. Not only that, he knows he needs to faithfully perform, so he offers a performance guarantee. He makes the ultimate commitment to pleasing his prospect, and he removes all doubt, by offering to a money back guarantee.
www.10steps-to-killer-web-copy.com

www.private-labels-empire.com

suresh
http://www.articlesbase.com/business-articles/sales-letter-training-with-copywriters-make-better-lovers-682250.html

Some webmasters try to use articles marketing from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

When you start your search, you may want to begin with a very small group of articles, just in case you happen too hook up with a writer that you are less than thrilled with. It is important to keep in mind that there are several different types of writing and each writer might be highly skilled in one area, yet lack in another. For example, there is creative/fiction writing, biographical writing, news writing, general informational article writing, critical writing, for more details visit to www.perfect-ghostwriter.com copy-writing, poem/verse writing, technical writing, medical writing, essay/report writing, and sports writing. Although a writer may be highly skilled in one area, many freelance writers spread themselves out into others areas as well. So, it is critical that the writer you choose can produce the type of content that you need.

Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, for more details visit to www.ezines-success.com and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Problem #2 - Getting visitors to click Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject. If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.

chameli.jan2009
http://www.articlesbase.com/internet-articles/general-information-of-article-marketing-725521.html

In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled “Persuasion Architecture”. This video tutorial explains how, just like any other type of writing, a sales letter must have a STRUCTURE.

In fact, I would require my students to study famous direct marketing pieces and determine what “persuasion architecture” the copywriter follows. This gives the students practice through this ‘reverse-engineering’ process to appreciate that beyond the words and sentences there must be a certain flow, plan, map, or whatever other name you want to use, to great copywriting.

I’ve only recently completed a Masters Degree program and one of the courses I had to take was ‘Research Methods’. Apart from teaching you how to carry our academic research, it also has a heavy writing component. The text used for the class for the writing component of the course basically covered things I already knew from copywriting but with an academic twist.

In fact, I got an “excellent” for my writing but the paper mechanics (formatting) was a little lacking. (I just hate all those footnote, bibliography, etc, ‘rules’ that go with academic writing. I guess I’m so accustomed to the freedom of copywriting!)

For example, if you are writing a paper based on a deductive argument then you must start with a thesis statement and “tell the readers what you are going to tell them, then introduce the general topic, narrow your claim, followed by supportive arguments and after “telling them what you told them” you conclude with the claims of the thesis statement and its implications.

In other words, there is a pattern you must follow to make the paper logically connected and lucid. You readers are prepared for what you are about to explain and after you have explained this, summarizing what your paper is about.

As a copywriter, you must also think about the structure you are going to use for your letter BEFORE you even start writing. This would be your plan from which you will build your literary house made up of words, sentences paragraphs and sections.

One of the most common mistakes I see rookie copywriters make is that they concentrate so much on the “power words” and “sounding like a copywriter” that the flow of the letter suffers. The main reasons for this lack of flow arise because:

* The headline does not logically connect with the opening paragraph but addresses two different ideas

* The topic sentence of each paragraph is not logically supported by the following ‘body’ sentences.

* The “transitions” from one paragraph to another is almost ignored so there is an awkward disconnect.

* The right information is given in the wrong places such as the ‘call to action’ given before the list of benefits. (Think AIDA.)

* Too much real-estate is given to a minor selling point.

In order to maintain the “slippery slide” in my letters I always try and write my letters in one sitting. This may sometimes mean writing for 12 hours straight but while I’m writing the last sentence I still have the first sentence in my head. If I do break off from writing I’ll have to start reading from the very beginning to make sure that I have the entire letter in mind. Interestingly, one of the great techniques used by article writers and which can work in sales letter writing is to bring the article full circle by ending on the same idea, story, or issue that you started with.

Now, it would not always be possible to write a long sales letter in one sitting, but in the planning process (just like you ‘outline’ an essay) you can ensure that the letter will flow smoothly from beginning to end. A disorganized sales letter is a major hindrance to persuasion. It is often said that you sell the sizzle but not the steak but even the sizzle must have some rhythm and cadence to it.

When I first started writing my own sales letters for the internet I took a letter written by a top copywriter and studied the patterns he used and did the same for my letter. Do this work? Like gangbusters. No, I wasn’t a “swipe” because the products were different and you will never be able to recognize this as a “swipe” because I borrowed only the “plot” of his letter.

Speaking of plots, (which is another word for the ‘plan of the story’) just the other day I was telling my kids that the best plots are used over and over again with different story and its no accident the top movies and stories use common plots.

So study those famous pieces in your swipe-file and determine the plan or structure the writer used and borrow those ‘persuasion architecture’ to build YOUR own persuasion masterpieces.

Ray L. Edwards
http://www.articlesbase.com/marketing-articles/effective-copywriting-by-design-701151.html

Outsourcing Virtual assistant and Call centers continue to multiply in the many developing countries such as Philippines, China and India. This is on of the best examples of Business Process Outsourcing Providers (BPO) or recruitment companies that provides outsource recruitment services to foreign clients. Aside from call centers, there are other outsourced positions that can provide you with a decent job, a clear career path, a competitive salary and even lots of benefits. Offshore staffing is another option. Many large and small companies are turning to outsourcing to hire virtual assistant or virtual assistants, copywriters, SEO service provider, website administrators, programmers, web designers and more IT staff. Outsourcing data entry jobs are also becoming a practice with many businesses so as to save more time and costs. These positions also offer the same promises of call centers but one major advantage is that it can be home based.

You can easily take your pick from the various outsourcing jobs that are now needed by many businesses. They can hire you on a short or long term basis depending upon the project requirements. All you need to have is a small home office with a computer unit with a broad band or DSL connection and you can start your foray your chosen career path. You can be a virtual assistant, hired copywriter, an SEO service provider, a website administrator or an IT staff to handle operations of small and even larger businesses. Or you can just choose to handle businesses with outsourcing data entry jobs.

Whatever your expertise is, you can easily find an outsourced job that is perfectly matched with your skills. Hired virtual assistant and copywriters easily earn extra money, it is one of the best home based job that is not directly affected by economic fluctuations. Even with a bad economy hired virtual assistant and copywriters can still have lots of workload. SEO service providers are quite in demand these days. They are the ones that can help your online business grow through you effective trafficking and keyword placements. Meanwhile, outsourced web administrators and IT staff can be the best solution for your technical needs without the sky high costs. Outsourcing data entry job also is one of the best choices for people wanting a not so technical position.

Although outsourced jobs also have some challenges, it can be faced by being determined and disciplined. Any one of the choices, being a hired and outsourced virtual assistant, copywriter, an SEO service provider, a web administrator, programmer, website designer or any IT staff or outsourcing data entry job; all of these are home based careers. Though you can work in the comforts of your own homes, you still need to be free from any form of distractions to deliver efficient and effective output. Make sure that your home office is away from the living room where the television, radio or videos and reading materials are placed. Make sure that your friends do not come for a visit during your working hours.

Outsourcing home based careers need not cause you to live a stressful life. Unlike call center careers, being a hire virtual assistant, copywriter, SEO service provider, IT staff like programmer, web designer or web administrator or if you are outsourcing data entry jobs; you would not have to run off to work, get stuck in traffic or battle with bad weather. Today, you can have your above industry rate salary assured every month. Depending on your choice too, you may opt to be a freelance or a dedicated outsource staff with a contract from a trusted recruitment company that offers recruitment service. The latter will be assured of work and income every month; with a six or one year contract that can give your security despite your work-at-home status.

Rachel Ray
http://www.articlesbase.com/outsourcing-articles/outsourcing-virtual-assistant-jobs-youve-got-a-choice-from-recruitment-service-companies-669714.html