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You may have had all the best intentions that you were going to focus on your small business marketing plan and have reached your marketing goals by now, but you haven’t done it. Don’t panic. Here is a list of marketing tips that, if followed, will ensure that you do achieve the marketing goals that you want to this year and for years to come.

1. The first stage in a successful small business marketing plan is that you need to remember that it is a plan and not a quick fix. Think about what your marketing goals are for the next three years rather than the next few months. If you imagine where you want your business to be in three years, it is far more realistic and less stressful than if you expect to have reached everything by the end of next week! These marketing goals can be to reach a certain level of income, pass a milestone number of clients or any other quantifiable goals.

2. Think carefully about your motivation to achieve your marketing goals. It is important to ensure that you actually want to achieve them rather than feel that they are expected of you. Don’t have items in your small business marketing plan that you truly do not believe in or want. If you have a real desire to reach your marketing goals, you are far more likely to reach them.

3. Another point is to have marketing goals that are challenging. One of the main benefits of attaining these targets is that they inspire you and take your small business marketing strategy to new heights. Of course, you don’t want to have unrealistic ambitions that you are almost guaranteed not to realize, but you do want to have goals that demand the best from you.

4. Consider how you are going to reach your marketing goals. You need to have a small business marketing strategy that identifies the steps that you need to take to ultimately reach your target. These can include seeking out new clients, networking and hiring more staff to help cope with the increase in business that you anticipate achieving. Your small business marketing plan should be as detailed as possible and follow a natural flow from where you are now to where you want to be and what it will take to get there.

5. Your small business marketing plan should take into account any additional skills that you will need to achieve your marketing goals. There are many ways to gain valuable knowledge without having to spend a lot of time and money on courses, including the internet.
The best way to maximize the benefits that you can gain by improving your skills is by having a clear idea of what your business aims are. This will give you the basis to find ways that you can increase your business acumen.
Copywriting is an essential part of any small business marketing strategy. Whether it is writing sales letters, brochures, marketing emails or website copy, all businesses need a good copywriter. Hiring professional copywriters can be extremely costly but you can save money by improving your own copywriting skills. Your small business marketing plan should include provisions for improving your copywriting skills by any of the numerous ways available until you can afford to hire a professional.
If your ultimate marketing goal includes expansion of your business, you are going to need to learn a number of complex skills involved in management.

6. Any small business plan has a much better chance of success if the targets are realistic. It is essential that you take time to thoroughly analyze which of your marketing goals, if any, are unrealistic. You need to be brutally honest at this stage and remove any targets that are simply impossible to achieve.

7. The next stage is to break down your three year small business marketing plan into three separate one year plans. This enables you to specify which marketing goals you want to reach by the end of the first year and the second year with the ultimate aim of having reached all of your targets by the end of the third year.

8. Prepare a detailed step-by-step plan for each of your marketing goals. You need to include every action that you are going to need to take to achieve targets on your small business marketing plan. Some of these steps will follow on from each other while others may have to be worked on together. It is important to be as detailed as possible with this stage of your small business marketing plan to maximize your chances of success.

9. Use a calendar. It doesn’t matter whether you use an electronic form of calendar, or a leather-bound diary, you need to transfer your detailed small business marketing plan into an actual timeframe. This will enable you to keep achieving your marketing goals on schedule.

10. It is worth having a monthly review of your progress. This is invaluable for ensuring that you have not let your small business marketing plan slide too far from your original schedule. If you find that you have not achieved as many marketing goals as you hoped in a particular month, due to whatever reasons, use it as a motivator to do better the next month.

You may well find that your marketing goals alter slightly as you work through each one. This is another reason why following these 10 steps is a good way of assessing what your aims should be and to help you realize them. Your small business marketing plan is likely to be far more successful.

Irene Rexlee
http://www.articlesbase.com/marketing-articles/marketing-goals-in-10-easy-steps-plan-your-success-72259.html

If you write anything for the Internet, especially “SEO” (search engine optimization) copywriting, and you’re not using LSI, you’re behind the times—and your competition.

Because Google and other search engines are using LSI to decide the relevance of your words to your subject matter. This obviously determines how much traffic you can expect from search engine results.

If you’re still using old-fashioned keyword density analysis (KDA) to optimize your on-page factors, Google is way ahead of you. With LSI, Google and other search engines figure out what your page is about based on the other important words you use, plus checks for words that commonly appear in other content related to your site—NOT by the percentage amount you use your targeted keyword.

So what is Latent Semantic Indexing (also known as Latent Semantic Analysis)?

On a technical level, it’s computers using complex mathematical models to figure out what text in documents means. This article doesn’t pretend to explain the equations that make it work.

The real question is, what does LSI mean to us web content writers? How can or how should we be using LSI to make Google rank us higher?

Basically, LSI can use the other words in your page to help it figure out what your site is really about. This helps solve the problem of synonyms (where two or more words can mean much the same thing) and polysemy (where one word can mean more than one thing).

Also, using LSI, Google can compare the vocabulary of your page to the words used on all relevant websites—and all the books in its database. Therefore, you’re compared against authority sites and the experts who’ve written “real” books!

So how can you use LSI?

When you write, use your keywords in a natural way—and also all related and “expert” vocabulary.

If you’re writing about lemon pie instead of lemon poor quality cars, make sure you include the relevant vocabulary of pies instead of cars.

If you’re writing about Jaguar the car make sure you include the details that will distinquish it from jaguar the big cat and Jaguar the Mac OS X computer operating system. Don’t just use “Jaguar” in isolation.

Include relevant synonyms and other expert vocabulary.

With keyword density analysis you avoid synonyms and repeat the targeted keyword to reach the (supposedly) optimal density percentage.

With LSI, you include your main targeted keyword but as the top of a pyramid of synonyms and relevant expert vocabulary. The more you write like an expert on a given subject, the higher you’ll rank.

After all, Google wants to give its searchers the best, most expert web sites. So write with the vocabulary of an expert even if you aren’t one.

What’s the first step?

Before you write anything, do keyword research—but not in the usual way. Think about synonyms. Common sense and your own basic knowledge of the subject comes first.

Then go to Google and put your main keyword into the search box with a tilde sign (~) in front of it. The results will then include what Google regards as synonyms to your keywords—they’ll be in boldface type.

Repeat with the synonyms you bring up.

Go to the top sites and look for the keywords in their meta tags and look for the expert vocabulary they use in their content.

Do the same ~Google search on those keywords.

Soon you’ll have a large list of terms relevant to your main keyword. Include as many of them as possible in your sales letter or web article.

Of course, make everything sound natural and well-written to your reader.

See you at the top of the search engines!

Richard Stooker
http://www.articlesbase.com/seo-articles/how-to-use-latent-semantic-indexing-lsi-to-improve-your-web-writing-results-68216.html

Ask any direct mail business owner where the money is and you will get the same answer. The money is in the list. The same holds true for home based internet businesses. The money is in the list.

The difficulty with building a quality list is it takes time and money. You can advertise on PPC search engines, conduct ezine ad campaigns, work joint ventures with other publishers and generally work yourself half to death trying to get potential subscribers to your free sign up page.

But what if there was a more profitable system that eliminated the freebie subscribers? What if you could generate a subscriber list that was made up of proven buyers from day 1? And each new subscriber paid you $1.17 to be on your list. That makes better business sense.

Sound like a pipe dream? It is not. It is a proven system that builds your list at the same time it adds a cash flow to your business.

The system works like this:

Potential subscribers are offered something of value for free. But instead of being the typical ebook or free report it is a product like an interview or PC video presented on a CD or DVD. The new subscriber is offered the CD for free if they pay the shipping and handling. In actual fact, the price of shipping and handling covers the cost to produce, package and ship the CD and leaves you with a profit.

Let us take a look at a real life example. To increase subscribers for my newsletter, I offered a 1 hour audio interview with Kacper Postawski, a niche marketing genius. The interview was valued at $97, but I offered it as a free CD if the new subscriber paid the postage and handling of $6.95.

Postage and handling charge $6.95 – credit card processing 0.38 (5.5%) – credit card processor fee 0.45 – $4.95 CD duplication, packaging, and postage = $1.17 profit

This offer generated an average of 100 new subscribers per week with minimal promotion. It was a win/win situation. The new subscriber got a $97 product for free and I got paid $1.17 for each new subscriber to my list. If you really want to kick this system into high gear, put together a marketing campaign and watch your subscriber base build exponentially. Your bank account will thank you too.

Building a paid subscriber base can take longer than building a free database, but the quality is often much higher. Your list contains only customers, people who have already proven they are willing to whip out their credit cards and plunk some money online.

You could argue that the price is so low, they are almost free subscribers. The difference is, you know these people make purchases. You know what they are interested in so you can make back end sales by offering products that are in line with their interests.

Here is an example:

You offer your potential new subscriber a free CD about list building. The customer pays $6.95 for shipping and handling, which covers your costs and leaves you with $1.17 profit. You know the customer is interested in list building, so they probably have a business.

From here you can move in one of two directions. For your back end products, you could offer complimentary products that a business builder would need. You could offer marketing material, copywriting products, advertising guides, basically anything that a business owner could need to build their business.

The other direction you could move towards is selling more in depth material on list building. Here is an example of this path:

The next product you could offer them is a Manual and a CD for $47.

A natural progression could be an ecourse for $197. The course could lead to a List Building Power Pack that contains manuals, tutorials, DVDs and CDs for $997.

The Power Pack could lead to a seminar for $1,997, which could lead to a 1-on-1 coaching session for $5,000.

You could also combine the two marketing methods and offer your customer a combination of higher priced list building material as well as other business building products.

Ramping up your sales is normal business in the direct mail industry and it works online just as well.

The drawback to this kind of list building is it is not automated. It takes time to manage the database and the system. This is the kind of work that is best to be outsourced when your business gets big enough.

Building lists can be time consuming work, but it is time well spent. If you are paid $1.17 for each new subscriber, it can be profitable, even before you bring in your back end sales.

Terry Telford
http://www.articlesbase.com/home-business-articles/how-to-get-paid-117-for-every-new-subscriber-50600.html

There are hundreds, if not thousands, of ways to drive traffic to your website; some are free while others cost money. Many of the free ways are more effective (and, of course, FREE!) than those that cost money. Check out these 10 simple, but COOL, ways to attract people to your website.

1. Give people a free subscription to your e-zine.
Almost everyone is publishing an e-zine nowadays so it’s important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it’s up-to-date or original. You could also offer people the option to reprint the content in their e-zine or website.

3. Offer a free online directory. The directory could be full of interesting e-books, e-zines, websites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free e-book. You could also include your own ad in the e-book and allow other people to give it away. If you don’t want to take the time to write one, you could ask other writers’ permission to use their articles.

5. Hold free online classes or seminars. They could be held in your website’s chat room. The idea of “live” information will definitely entice people to visit your website. You will become
known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your website to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos, etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your website. They could be search engine submitting, copywriting, proofreading, etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something - why not your online club? You could also give away a free e-zine for club members only.

Click this link to get Free Resources, Ebooks and the best Home Buisness Opportunities on the Net.

Anthonie De Villiers
http://www.articlesbase.com/online-business-articles/10-cool-ways-to-attract-people-to-your-website-73936.html

Have you ever seen ads about making a living “typing at home” and working for just a few hours a day? Does this sound too good to be true?

However implausible it may seem, there are actually hundreds of people already building impressive nest eggs with type-at-home jobs. Ex-managers. Ex-plain housewives. Ex-retirees. Ex-unemployed professionals. This means that people from all walks of life can absolutely learn how to do this, provided they’re serious about earning a decent salary without working like a dog. In short, it can be done with focus and determination.

You might ask, “If it’s so simple, then why can’t they program computers to do the job?” The answer is that it’s not exactly a no-brainer job, although it can get pretty monotonous (as any repetitive work could be). An example of a type-at-home job is composing short ads for various companies. These companies will give you keywords which you have to base the ads on so that they could be “Googled” and prospective customers would click on their sites.

Since there’s a bit of “copywriting” involved, computers can’t easily be programmed to make these ads for the simple reason that they cannot think like we can. Now before you back up and say that you’ve never written a line of copy your entire life, let me explain that these texts don’t have to be ad-agency material. They only need to be coherent and, of course, contain the required keywords.

For instance, you are asked to work with the following keywords: 1. Real Estate 2. Florida vacation 3. Retirement home 4. Florida coast. By using the format: Title + Line 1 + Line 2, you could write…

Florida Retirement Homes

Want to be on an extended Florida vacation?
The most affordable real estate along the Florida coast

It’s that easy. The best thing about it is that these companies accept all your ads they rarely reject submissions, if at all, which means that you’re always paid. With type-at-home jobs, you get an easy $25 to $50 just by typing a few ads such as the one above.

Membership sites for typing-at-home work provide databases of hundreds of companies needing your services. The more ads you can make, the more you’ll expect to earn. When you’re starting out, your income would only be coming in trickles as you begin to learn the ropes, but once you get the hang of it and start earning the money you’ve targeted, then there’s no looking back!

Andrew Wroblewski
http://www.articlesbase.com/business-opportunities-articles/can-you-earn-money-just-by-typing-at-home-119404.html

Have you ever seen ads about making a living “typing at home” and working for just a few hours a day? Does this sound too good to be true?

However implausible it may seem, there are actually hundreds of people already building impressive nest eggs with type-at-home jobs. Ex-managers. Ex-plain housewives. Ex-retirees. Ex-unemployed professionals. This means that people from all walks of life can absolutely learn how to do this, provided they’re serious about earning a decent salary without working like a dog. In short, it can be done with focus and determination.

You might ask, “If it’s so simple, then why can’t they program computers to do the job?” The answer is that it’s not exactly a no-brainer job, although it can get pretty monotonous (as any repetitive work could be). An example of a type-at-home job is composing short ads for various companies. These companies will give you keywords which you have to base the ads on so that they could be “Googled” and prospective customers would click on their sites.

Since there’s a bit of “copywriting” involved, computers can’t easily be programmed to make these ads for the simple reason that they cannot think like we can. Now before you back up and say that you’ve never written a line of copy your entire life, let me explain that these texts don’t have to be ad-agency material. They only need to be coherent and, of course, contain the required keywords.

For instance, you are asked to work with the following keywords: 1. Real Estate 2. Florida vacation 3. Retirement home 4. Florida coast. By using the format: Title + Line 1 + Line 2, you could write…

Florida Retirement Homes

Want to be on an extended Florida vacation?
The most affordable real estate along the Florida coast

It’s that easy. The best thing about it is that these companies accept all your ads they rarely reject submissions, if at all, which means that you’re always paid. With type-at-home jobs, you get an easy $25 to $50 just by typing a few ads such as the one above.

Membership sites for typing-at-home work provide databases of hundreds of companies needing your services. The more ads you can make, the more you’ll expect to earn. When you’re starting out, your income would only be coming in trickles as you begin to learn the ropes, but once you get the hang of it and start earning the money you’ve targeted, then there’s no looking back!

Andrew Wroblewski
http://www.articlesbase.com/business-opportunities-articles/can-you-earn-money-just-by-typing-at-home-119404.html