Learn to Copywrite

Archive for the ‘online copywriting’ Category

I’m a Graphic Designer. I need to decide my next move:
- Get an Art degree and specialize in 3D animation
- Start my own Graphic Design online ordering website
- Study copywriting and/or Advertising/Marketing
- Study Webdesign….

I’m keeping this short. I just don’t have a clue which of the above is gonna be most logical; and beneficial. I do need to choose one as I need to increase my income.
Thanks Ketty - just want to add - I do have a diploma in Multimedia already - so I am qualified enough to do the online thing. I still think a degree is better…

Get an Art degree and specialize in 3D animation, because second will follow you, you can start own Graphic Design online ordering website. Or also after completion of you degree you can get orders from online projects and jobs websites and you can earn money from your home. You can do online jobs or work at home to earn money.
http://www.workathomenoscams.com

I recently started a small online business as a writer/editor, and I have a client overseas who wants me to take over his company’s copywriting duties. I’ve done one project for him and was paid through PayPal, but before we proceed I want to make sure that I’m doing everything legally. What considerations should I keep in mind when doing business with people overseas? Thanks in advance for any advice.

Just keep accurate business records of all of your revenues and expenses, including receipts for all expenses. Use those records to prepare your tax returns.

This is self-employment income and is documented on Form 1040, Schedule C. If the net profit is greater than $400, you’ll attach Schedule SE to calculate the self-employment tax.

About the only difference when dealing with overseas clientele is that you won’t receive a Form 1099-MISC documenting the income. The law requires you to use your business records to prepare your tax returns anyway, so not having those in hand does not change anything.

The opt-in page is a critical leverage point in online lead generation. Here are 10 tips for increasing its conversion rate…

Technical & Design Considerations:

1. An opt-in page, or “squeeze page”, has but one goal: to collect contact information. That said, there should be no other option but to fill out the form. No menu bar… no external links… nothing to distract your visitor from taking the desired action. This is proven to increase response.

2. As a general rule, the more information you ask for, the lower your response will be. For first contact, settle for the name and email address. Asking for the phone number will kill your response. It’s too soon to ask for it. Once you’ve built the relationship, you can always step up the involvement by offering another enticement for more of their contact information.

3. Be sure the opt-in form is “above the fold” so visitors don’t have to scroll down to see it. This is proven to increase conversions. If the copy is long, include another form at the bottom of the page.

4. Your opt-in page should be on its own domain such as www.AutomatedLeadsOnline.com. This makes it much easier to market and promote your opt-in page using offline methods.

copywriting Considerations:

5. Here’s a quick headline test: Your headline should speak to your target prospect, communicate a unique benefit, contain a certain amount of curiosity, use specific (non vague) language, and make an emotional appeal.

6. People are increasingly reluctant to give up their contact information. That means your copy needs to work extra hard to “sell” your free enticement. In fact, opt-in page copy is actually sales copy. Your prospect should desire your information so strongly, he is willing to give up his closely-guarded email address to get his hands on it.

7. Use bullet points to create intrigue and tease curiosity. They should point out what your prospect will discover on the “other side.” Make them as interesting as possible. They should be specific… unique… relevant… and intriguing.

8. Provide a “reason why” you’re offering this information for free. People need a reason for everything. A plausible “reason why” is powerful and persuasive.

9. Include a call to action that tells the reader exactly what you want them to do. Leave nothing to chance. Take advantage of the fact that people respond to direct commands. For example, “To get your hands on this valuable Special Report, simply fill in your name and the best email address to reach you.”

10. Use audio or video to add an extra dimension. This engages your visitors on another level, and gives you more chances to “sell” your prospect on opting-in.

Use these 10 tips as a general guide for creating effective lead-generating opt-in pages. But take don’t take them as gospel. Always test your opt-in page elements to determine the best-performing combination.

Joshua Aaron Stanley
http://www.articlesbase.com/internet-articles/secrets-of-online-lead-generation-10-ways-to-boost-optin-page-conversions-725153.html

I believe most of us came here to look for ways to make easy money online at home. So here I am, revealing ways to make easy money online at home!

Make easy money online at home with Google Adsense:

Google AdSense is the only way to make easy money online at home. Google AdSense, commonly just AdSense, is a powerful ad serving program run by Google. Website owners can enroll in this program to enable text, image and video advertisements on their websites. All you have to do is places some code on your website and ads will be displayed that are relevant to the content on your webpage. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Make easy money online at home with Internet Based Affiliate Marketing:

Internet Based Affiliate Marketing is one of the best ways to make easy money online at home. An Internet based affiliate program on the internet is simply where a website is selling a product and they will pay you a commission on every sale you generate from the traffic you send them. So all you have to do is send your visitors to another web page. Popular websites like ClickBank and CJ serve the purpose to help you do internet based affiliate marketing by finding the right product. There are a lot of techniques needed to do internet based affiliate marketing so a lot of ebooks are available online.

Make easy money online at home with Google Adwords:

Google Adwords is another pay-per-click advertising company run by Google. In Google Adwords, you can put advertisements at their search engine and get quality traffic. But the conversation depends on well is your landing page. Imagine you pay $0.10 for each quality visit and you got one sales of $30 in every 100 visits. You are making a profit of $20.

Make easy money online at home with Online Auctions:

Make easy money online at home with online auctions is one of the 20th and 21st century’s most reliable, true and tested,legitimate home based businesses. Simply buy low, sell high and take the difference to supplement your income. Millions of people sell on eBay or other online auctions websites as a full time job and make well over 6 figures.

Make easy money online at home with Paid Surveys:

While not one of the most profitable of legitimate home based businesses, Paid Surveys are simple and easy to do and Yes, you can make easy money online at home with them. You can make four or five dollars a pop, which can add up especially if you do a few paid surveys each day in your spare time.

Make easy money online at home Freelancing:

There is no such thing as a free lunch. Neither is there an easy way to make money online, especially at home. To make yourself employable, you need to ensure that you have the required skill sets as well as good marketing and interpersonal skills. A sound portfolio (for aspiring writers, editors, photographers, designers, etc.) is a must.

Today several private companies and MNCs are employing people who prefer working out of their homes. A host of opportunities exist for home employment in areas as diverse as telemarketing, selling insurance, data entry, typing, data conversion, copywriting, accounting , writing (academic and journalistic writing), editing and proof reading, web design, content development, Internet-based research for companies, graphic design and desktop publishing, programming, audio and video editing, translation work and etc is available.

With a fair bit of technology skills (typing and word processing skills, being PC literate), entrepreneurs can use the worldwide web to start companies and work at the convenience of their homes.

Before you get into the home employment groove, make sure you have the requisite qualifications, hardware, and time management skills to convince potential employers that you are the right person for the job.

There are a lot of ways to make easy money online at home, so you do not need to limit yourself with just one way. Explore more ways that you can to make easy money online at home.

Alexander Gorbachev
http://www.articlesbase.com/home-business-articles/make-easy-money-online-at-home-the-fundamentals-on-how-to-start-making-easy-money-online-at-home-728564.html

I’ve been a professional copywriter for more than 10 years. I’ve been with my current company for four, and I’m consulted on almost every aspect of our online business strategy. I’ve managed projects from a marketing manager’s standpoint as well as a copywriter’s, so I understand the difference between major wording issues and minor nuances. But, for some reason, this company — unlike others I’ve worked for — insists that final copywriting decisions, such as minor word-choice quibbles among the group, be made by the committee of stakeholders instead of the writer.

How do I:

1) establish and foster an environment that looks to copywriters as final — or at least tie-breaking — authorities on the subject versus the view that they’re little more than the people who can string a few good sentences together?, and

2) specifically address this issue with my boss(es) in order to remedy the inefficiency, ambiguity and frustration created by their micro-managing, non-copywriter impulses? [I'd word this better, of course. :-)]

I’d appreciate sincere answers for both questions, especially from bosses who understand the importance of trusting your copywriters. Thanks!

It seems like both questions are intertwined, so my answer will address both issues:

Compile a list of the projects you managed, choose the top three, and bullet-point how you performed the job efficiently, as both writer and manager. This will demonstrate how you performed as a leader and wordsmith. Also find substantiating data, such as client feedback, or results of a successful project, to bolster that you and other copywriters are authorities on the tone and "shape" of the final product.

Also document instances where the micro-managing non-copywriters led to an inefficient end process, and, thus, essentially weaker products. To bolster your case, you might also want to think about incorporating a Quality Assurance check from another senior copywriter (or a senior editor) as a vetter of quality into your proposal (unless it’s already a part of your culture).

You might want to also see if there are detail-oriented senior managers or executives at your company; these individuals may share your view that someone with years of experience in a field should be the final say in the project/product’s outcome. Such an individual would be an effective counselor before you make your final proposal.

Good luck! I hope this helps!

The thing is I dont feel like copywriting my music because I feel like I dont need to. I am making eletronic music and if I post it online and someone tries to steal it I can easily PROVE that i made the song initially because I have the actualy files where the songs where created. I wanted to put them up on various web sites that host music. Anyone have any advice?

As long as you have tangible evidence you should (stress should) be okay. We who love EDM are more open, you can see the amount of bootleg remixes that are made everyday and nobody is suing.
Make a hard copy of your work, with any info you might find will sustain your claims of being the producer - if you ever need it.
Ah, and read this,

http://www.law.stanford.edu/news/pr/62/Court%20Dismisses%20Copyright%20Infringement%20Action%20against%20Electronic%20Music%20Artist%20%E2%80%9CBT%E2%80%9D/

Sales copywriting is really direct response writing which means we are trying to achieve a response of some kind form our text such as picking up the phone, or ordering your product or service.

As you read every word of this article you will discover advanced NLP tactics that will boggle your mind.

We all use embedded commands when speaking to one another either intentionally or not such as lowering our voice and speaking part of a sentence Slower than our normal speech. This is normally to bring emphasis to a particular statement or Action. Sometimes it almost has a hypnotic effect.

When building your relationship with your online reader you don’t have the luxury of being able to use these techniques or by observing body language, unless you embed a video in your sales copy.

When using the written word for your Sales or Web Copy, embedded commands in you text can have a similar effect and if done well can help lead your reader to take the action you require them to take.

For example, lets examine this phrase:

1. I wonder how quickly you are going to buy this product?

Imagine that the above statement appears in the body of your sales copy. What would the effect be on the reader? It seems quite harmless. Your reader may acknowledge this as a ‘perhaps’ or ‘possible’ comment however Embedded within this short phrase is a powerful Command.

…You are going to buy this product.

When writing these Embedded Commands in real sales copy it is best to use BOLD or Italics to differentiate them between your normal text and the Embedded Command Text. The reader will acknowledge the Bold or Italic command statement and subconsciously follow it.

The reason people tend to follow these types of statements is very complex, however it relates to the two sides of the human brain (the left and the right). Embedded Commands tend to avoid the logical left side of the brain and as such the reader is unaware of what is causing their desire.

The key to using these statements effectively is to place them throughout your sales copy to build the desire slowly but always re-enforcing the desire for your product or service.

Some Other examples of Embedded commands are:

2. Say Yes to this Offer

3. Learn This Secret

4. Pick Up the Phone

5. Get Your Hands on This

All of the above statements look innocent enough but they are all helping to build the need for your product or service and if used correctly can help create the desire you require within your reader to take action.

All of this helps to build that relationship with your reader that is crucial in him or her taking action.

You might be asking how do you write these sorts of commands? The answer is easy. The optimum numbers of words to use is between three and seven. Always write in the imperative voice. I.e. start with the verb that presupposes the subject ‘you’.

Such as: Act on my advice!

Julian Poole
http://www.articlesbase.com/marketing-articles/5-embedded-commands-that-dramatically-increase-your-online-sales-746432.html