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How to Get All of Your Direct Mail Opened and Read Every Single Time You Send it Out.
Let’s face the facts. People are inundated with advertisement all the time. It’s becoming more and more difficult to get their attention, and keeping their attention until they read your offer to the last word. If you plan to send mailers to a list, you need to understand how it works, if you want your prospect to read your offer.
First of all, you need to visualize how a prospect reacts to the mail he gets every day. Put yourself in his place - what do you do when you receive a bunch of mail from the postman? You separate the mail into 2 sections - “to be opened” and “to be trashed”. It’s true - a lot of mail lands straight into the bin without even being opened. And with it goes all the creativity, the fancy graphic artist’s work, the copywriter’s teaser copy, et al. So the first thing you want to do is make your prospect open the envelope. To open it, he has to be convinced that it is not a junk mail.
My first tip is to use a plain envelope that only has a return address. This address should not be a P O box, it should be a real address. Additionally, if your company name is something like “John Reese Direct Mail Service”, I would advice not to mention it at all, just put your complete address. The moment your prospect suspects that it is a direct mail letter, he will trash it. Do not use fancy teaser copy on the envelope, like “special offer 25% off” or “lose weight now” or “make easy money” etc. Your job is not to attract him, just get the damn thing opened! While teasers sound attractive, they don’t change the fact that such mailers are trashed more often, unless the prospect is specifically looking for this product / service and was desperately waiting for someone to offer it to him. While these could be a small percentage, don’t count on it.
Next, I would advice you to manually write the name and address directly on the envelope and not type it. This is because a handwritten address gives the impression that it is coming from a known person. I know it is a daunting task but it is certainly worth the effort - after all, your interest is to get the mail opened every single time, isn’t it? If you have to mail millions and prefer not to take this advice, I would recommend you to at least get the address typed directly on the envelope and not on a label. This is because labels are used by the majority of the direct mail companies and you do not want to give the impression that you’re also one of them!
If you can afford it, I would advice you to send your mailers by first class mail and not bulk rate. This will boost the authenticity and perceived urgency of the letter. I would also advice you to stick stamps on the envelope and not get it franked. This way you will add to the impression of being a personal letter. A tip here is to stick several smaller denomination stamps instead of one big denomination stamp - don’t worry if it covers a lot of surface area!
OK, we’ve reached to the point where the receiver opens your mail. But remember - he is not entirely unsuspicious and once he opens your envelope, you don’t want him to see the brochures, discount coupons, order form, etc and throw it in the trash. You want him to read the offer. So how do you do this? Simple - you just place all your color brochures, order form, coupons, etc in another envelope, seal it, and write something on it like - please open this envelope only after you have read the letter. You then place this envelope along with your “personal letter” into a larger envelope, one that you will be mailing out!
This “personal letter” should be a normal plain typed letter that first addresses the prospect by name. If you can afford one, get a good copywriter to draft this letter. You can begin the letter with the greatest benefits that your product / service offers. It should preferably solve a problem, give pleasure, help save time or money, help make money, or do something that the prospect would love to experience. End the letter with a call to action of opening the sealed envelope that contains instructions for ordering, claiming discounts, etc. This method is very effective because your letter has put him in the right frame of mind to buy your product / service. Once you have him all worked up, it’s very easy to get the order as long as your offer has value.
If you cannot afford a copywriter, I recommend you to visit http://www.bharatbhasha.com/author.php/Nirjara%20Rustom where I’ve written several articles on copywriting, sales and marketing, and other business growth tips.
Nirjara Rustom
http://www.articlesbase.com/marketing-articles/how-to-get-all-of-your-direct-mail-opened-and-read-every-single-time-you-send-it-out-671999.html
Are these the heroic truths about Obama?
Every now and then, Obama opens his eyes and the world springs into existence.
When a tree falls in the forest, Obama hears it.
Obama can clap with one hand.
Prometheus was punished for plagiarizing Obama.
Obama can make a journey of a thousand miles without a single step.
Socks worn by Obama are used for climbing walls in Spiderman movies.
Hillary Clinton dropped out of the race when she learned Obama’s true name.
"Obama" is the very first word in the English language to be a verb, adjective, noun, pronoun, adverb, interjection, superlative and pronad. (Pronad is a new category made specifically for the word "Obama" so its power can be fully realized).
When Obama squints dreamily into the distance, he can see next week’s lottery winning numbers. But he never plays because that would mean poverty of ambition.
Obama can calculate your guilt just by looking at the numbers in your checkbook.
A microphone into which Obama has spoken, heals asbestos-related disorders and colorectal cancer by direct application.
Every time Obama talks about change, a baby diaper becomes clean and a homeless person’s cup fills up with nickels.
Every time Obama talks about "hope," coma patients regain consciousness and chant "We are the ones we’ve been waiting for."
Obama’s famous stare once converted 15 Islamic fundamentalists into secular progressives, all of whom are currently employed by Countrywide Home Loans.
Obama is 50% typical White person.
Obama’s real mother was young John Kerry who reproduces asexually when coming into contact with foreign Marxists.
Obama often says "uh" in his speeches in order to irritate Bill O’Rilley who hangs onto his every word.
Obama always overpays his taxes because he believes that the government will find a better use for his money than he ever could.
When Obama rids the world of nuclear weapons, the red button in his office will control the thermostats in American homes.
Obama brings change to the world every time he closes his eyes and imagines that Twin Towers never existed.
After a hearty meal Obama has been known to send off a tiny ripple of hope. This tiny ripple of hope in Chicago can cause change throughout the world.
When Obama relaxes at home with his family he switches to a British accent.
Obama’s wife is a Klingon.
Obama’s children are named Child 1 and Child 2 respectively.
Our universe is held together by the force of Michelle Obama’s benevolent willpower, but her patience is running thin.
Michelle Obama has saved humanity from destruction many times and is slightly annoyed that we haven’t returned the favor.
Monica Lewinsky owns "I Barack for Obama" bumper sticker.
Everything Obama touches begins to vote Democrat.
More dead people voted for Obama than for any other Democrat candidate in the history of Chicago politics.
The tingle that crawled up Chris Matthews’ leg has taken control of his brain and is reporting a full preparedness to take over the world.
Obama can make things disappear just like David Copperfield can, but he hates taking things away from the community.
US Mail Service published Obama’s resume on a new first class stamp.
In the movies, Obama’s part is played by Robert Redford.
Obama can inflate a hot air balloon in one blow. He does it for the children.
Obama used to spell his name as Ubama but changed it to avoid confusion with Usama bin Laden.
When Obama fixes his gaze on the clouds, he is reading his next great line from the big teleprompter in the sky, which is unseen to ordinary humans.
One time the Republicans paid a voodoo priest to reprogram the teleprompter, and then Obama delivered the speech by Massachusetts Gov. Deval Patrick instead of his own. But courageous journalist Bob Woodward uncovered the plot, forcing the Republicans to resign. As a result, Obama became even more popular with the downtrodden who didn’t know that it was Gov. Patrick’s speech.
Obama wrote "Stairway to Heaven" and many other songs popular among the downtrodden.
Obama’s love for the downtrodden heats up the planet’s atmosphere by 5.8 degrees Fahrenheit, while his loathing of George W. Bush cools it down by the same amount. That’s why the scientists have been unable to detect any significant variations in average global temperatures.
The main point of Al Gore’s book "Earth in the Balance" is that a disastrous climate change can be averted if we all help keep Obama emotionally balanced.
Obama visited Benjamin Franklin in a dream and told him how to live his life serving the community, but all that Franklin could remember was, how to fly a kite.
Scientists discovered that a constant repetition of the words "hope" and "change" increases the size of penis in male patients by up to three inches.
Any sentence containing the name "Obama" and ending in a question mark has been determined to be racist. The only exceptions are rhetorical sentences such as "Is there any way that Obama could be
Yes it is all true. You must also add that every time he mentions change, he farts out an Indian head penny. I collected 5 at the DNC and James Carville picked up the other 36.
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