Learn to Copywrite

I am a freelance .net developer, and web designer, although i have significant experience in dealing with .net clients i however am only starting to build professional websites for clients.

I want to ask what precisely the web designer is responsible for doing and what not and should be asked from client.

For eg the written content on the website,
* is it the job of client to provide material to web designer
*or web designer should get raw material from client and write itself
*or simply do the entire copy-writing himself ?

Please help me out, and it would be very helpful if someone can provide clear cut boundary as to what a web designer should be doing and what not.

That’s why called a service, service is there or not there. Copy write is always there. Not selling your braintrust research, or a flower, or some thing else.

I recently started a small online business as a writer/editor, and I have a client overseas who wants me to take over his company’s copywriting duties. I’ve done one project for him and was paid through PayPal, but before we proceed I want to make sure that I’m doing everything legally. What considerations should I keep in mind when doing business with people overseas? Thanks in advance for any advice.

Just keep accurate business records of all of your revenues and expenses, including receipts for all expenses. Use those records to prepare your tax returns.

This is self-employment income and is documented on Form 1040, Schedule C. If the net profit is greater than $400, you’ll attach Schedule SE to calculate the self-employment tax.

About the only difference when dealing with overseas clientele is that you won’t receive a Form 1099-MISC documenting the income. The law requires you to use your business records to prepare your tax returns anyway, so not having those in hand does not change anything.

And more specifically, where do all positions the creative ad departments start and move up to, what positions are in charge of this that and the other etc. Because it seems like the degrees for copywriter art director creative director, graphic designer etc. are all different, yet these positions seem somewhat interconnected if not interchangeable. (Forgive my ignorance I’m just learning the basics of the ad business and trying to make some decisions at the same time)

Kieffer,

The copywriter can naturally climb the corporate ladder within the organization of the ad agency as described below—to the extent that the person doesn’t reach a level of incompetency (see Peter Principle in the source section below).

So how an ad agency is organized?

From top to bottom, here is the organization chart of the Creative Department (as you go down the hierarchy, branches are multiplying):

—Strategy Review Board (SRB)
—Executive Creative Director (ECD)
—Creative Director (CD)
—Associate Creative Director (ACD)

Then there are Creative Teams under the ACD’s or CD’s responsibility:

—Copy Supervisors
—Copywriters
and
—Art Supervisors
—Art Directors (graphic designers)

Then there are Production Teams:

—Online Media (web)
—Offline Media (print, Broadcasting)

So a Copywriter can become a Copy Supervisor, then be responsible of the whole creative team as an Associate Creative Director, and so on.

Note: In online marketing (i.e., Search Engine Marketing), the copywriter is working for the Interactive Marketing Director and can work for landing pages, web sites, marketing collaterals, etc.

—Pascal

The opt-in page is a critical leverage point in online lead generation. Here are 10 tips for increasing its conversion rate…

Technical & Design Considerations:

1. An opt-in page, or “squeeze page”, has but one goal: to collect contact information. That said, there should be no other option but to fill out the form. No menu bar… no external links… nothing to distract your visitor from taking the desired action. This is proven to increase response.

2. As a general rule, the more information you ask for, the lower your response will be. For first contact, settle for the name and email address. Asking for the phone number will kill your response. It’s too soon to ask for it. Once you’ve built the relationship, you can always step up the involvement by offering another enticement for more of their contact information.

3. Be sure the opt-in form is “above the fold” so visitors don’t have to scroll down to see it. This is proven to increase conversions. If the copy is long, include another form at the bottom of the page.

4. Your opt-in page should be on its own domain such as www.AutomatedLeadsOnline.com. This makes it much easier to market and promote your opt-in page using offline methods.

copywriting Considerations:

5. Here’s a quick headline test: Your headline should speak to your target prospect, communicate a unique benefit, contain a certain amount of curiosity, use specific (non vague) language, and make an emotional appeal.

6. People are increasingly reluctant to give up their contact information. That means your copy needs to work extra hard to “sell” your free enticement. In fact, opt-in page copy is actually sales copy. Your prospect should desire your information so strongly, he is willing to give up his closely-guarded email address to get his hands on it.

7. Use bullet points to create intrigue and tease curiosity. They should point out what your prospect will discover on the “other side.” Make them as interesting as possible. They should be specific… unique… relevant… and intriguing.

8. Provide a “reason why” you’re offering this information for free. People need a reason for everything. A plausible “reason why” is powerful and persuasive.

9. Include a call to action that tells the reader exactly what you want them to do. Leave nothing to chance. Take advantage of the fact that people respond to direct commands. For example, “To get your hands on this valuable Special Report, simply fill in your name and the best email address to reach you.”

10. Use audio or video to add an extra dimension. This engages your visitors on another level, and gives you more chances to “sell” your prospect on opting-in.

Use these 10 tips as a general guide for creating effective lead-generating opt-in pages. But take don’t take them as gospel. Always test your opt-in page elements to determine the best-performing combination.

Joshua Aaron Stanley
http://www.articlesbase.com/internet-articles/secrets-of-online-lead-generation-10-ways-to-boost-optin-page-conversions-725153.html

I believe most of us came here to look for ways to make easy money online at home. So here I am, revealing ways to make easy money online at home!

Make easy money online at home with Google Adsense:

Google AdSense is the only way to make easy money online at home. Google AdSense, commonly just AdSense, is a powerful ad serving program run by Google. Website owners can enroll in this program to enable text, image and video advertisements on their websites. All you have to do is places some code on your website and ads will be displayed that are relevant to the content on your webpage. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Make easy money online at home with Internet Based Affiliate Marketing:

Internet Based Affiliate Marketing is one of the best ways to make easy money online at home. An Internet based affiliate program on the internet is simply where a website is selling a product and they will pay you a commission on every sale you generate from the traffic you send them. So all you have to do is send your visitors to another web page. Popular websites like ClickBank and CJ serve the purpose to help you do internet based affiliate marketing by finding the right product. There are a lot of techniques needed to do internet based affiliate marketing so a lot of ebooks are available online.

Make easy money online at home with Google Adwords:

Google Adwords is another pay-per-click advertising company run by Google. In Google Adwords, you can put advertisements at their search engine and get quality traffic. But the conversation depends on well is your landing page. Imagine you pay $0.10 for each quality visit and you got one sales of $30 in every 100 visits. You are making a profit of $20.

Make easy money online at home with Online Auctions:

Make easy money online at home with online auctions is one of the 20th and 21st century’s most reliable, true and tested,legitimate home based businesses. Simply buy low, sell high and take the difference to supplement your income. Millions of people sell on eBay or other online auctions websites as a full time job and make well over 6 figures.

Make easy money online at home with Paid Surveys:

While not one of the most profitable of legitimate home based businesses, Paid Surveys are simple and easy to do and Yes, you can make easy money online at home with them. You can make four or five dollars a pop, which can add up especially if you do a few paid surveys each day in your spare time.

Make easy money online at home Freelancing:

There is no such thing as a free lunch. Neither is there an easy way to make money online, especially at home. To make yourself employable, you need to ensure that you have the required skill sets as well as good marketing and interpersonal skills. A sound portfolio (for aspiring writers, editors, photographers, designers, etc.) is a must.

Today several private companies and MNCs are employing people who prefer working out of their homes. A host of opportunities exist for home employment in areas as diverse as telemarketing, selling insurance, data entry, typing, data conversion, copywriting, accounting , writing (academic and journalistic writing), editing and proof reading, web design, content development, Internet-based research for companies, graphic design and desktop publishing, programming, audio and video editing, translation work and etc is available.

With a fair bit of technology skills (typing and word processing skills, being PC literate), entrepreneurs can use the worldwide web to start companies and work at the convenience of their homes.

Before you get into the home employment groove, make sure you have the requisite qualifications, hardware, and time management skills to convince potential employers that you are the right person for the job.

There are a lot of ways to make easy money online at home, so you do not need to limit yourself with just one way. Explore more ways that you can to make easy money online at home.

Alexander Gorbachev
http://www.articlesbase.com/home-business-articles/make-easy-money-online-at-home-the-fundamentals-on-how-to-start-making-easy-money-online-at-home-728564.html