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PostHeaderIcon What You Should Ask a Copywriting Company Before Outsourcing Projects

PostHeaderIcon 5 Easy Ways to Make Money Online Today

PostHeaderIcon Hire a Ghostwriter - 5 Methods to Making Money With a Ghostwriter

You can hire a ghostwriter to quickly and easily make money online. Your most important task is to find a ghostwriter who writes good content, reliable with their delivery time, reasonable with their fees and someone who you can communicate comfortably with. Using their ghostwriting services, you can’t fail to make money online. I’ll show you how.

5 Ways To Use A Ghostwriter

1. Creating An Information Product

You can ask the ghostwriter to research and create an information product for you. It can be as short such as 20-40 pages.

It would be even better, if the ghostwriter can create the sales letter, minisite design, squeeze page and thank you page for you. Don’t underestimate these tasks. They can take you weeks doing it by yourself.

Alternatively you can outsource these to another person or company, but it takes time to manage them and explain the requirements. Using the same ghostwriter for these tasks will make things a lot simpler and more efficient.

A good ghostwriter can create a valuable information product which you can profit from. Something you are proud to put your name on and build your list of customers.

Once this book is selling well, you can ask the ghostwriter to create another one for you on a related topic. Then you can sell it to existing customers and of course new prospects. Continue with this model until the next time you create an information product, there are thousands of existing customers, eagerly ready to buy. This all depends on how good your past information products were.

2. Writing Quality Articles

Your ghostwriter can research and write quality articles which provide valuable information to readers. The articles are researched and search engine optimized so that they rank well in the search engines and generate traffic for you.

With a quality article, you can market your website to a wide audience, build your name as an expert, drive targeted visitors to your website and get contacted for more information/JV requests etc…

Submit these articles to article directories and wait for the traffic to come. A good ghostwriter will write the content so that it will guide the reader to read right through to the end and click on your resource box.

Ghostwriters with this task in mind don’t write articles fast. Research and thinking goes into writing each article so the prices for these articles will not be cheap. However quality articles are able to generate targeted visitors to your website for years. The investment is worth it.

3. Creating Viral Reports

You can hire a ghostwriter to write a short report (10 pages) and offer it as a bonus to be downloaded when they subscribe to your newsletter. Your ghostwriter can even create the squeeze page for you to build your list of prospects.

To make this report viral, you can put a comment in the book which tells the reader they have the rights to forward this report to their friends or email lists, provided that the content is not altered in any way.

Your report can also contain your affiliate links to generate back-end sales. Give these requirements to your ghostwriter and they should be able to create a good viral report for you.

4. Writing Press Releases

Press Releases is one of the best ways to launch your website and information product. You can hire a ghostwriter to write a good press release for you. Your ghostwriter should also be able to advise where you can submit your press release for the best results.

With a press release, you will get an initial surge of traffic and also good search engine rankings since press release websites are authority sites and have good Google Page Ranks.

5. Writing A Sales Letter

You can also hire a ghostwriter to write your web sales letter for you. A good sales letter will ensure that your information product is advertised effectively so that people will buy your products.

While a professional copywriter will cost thousands of dollars to write a sales letter for you, a ghostwriter with reasonable copywriting skills can create one for you much cheaper. It is because they don’t advertise themselves as a copywriter and therefore they can charge much less.

Make sure that the ghostwriter has experience in writing web sales letters and you can get this part of the product creation done without spending a lot of money.

In conclusion, a ghostwriter can make you a lot of money online if you know how to use their services properly. I have just shown you 5 ways how you can effectively use a ghostwriter. It is up to you to find a one that can meet all the requirements above. The secret is to be able find and hire a ghostwriter who can help you.

Alan Cheng
http://www.articlesbase.com/marketing-articles/hire-a-ghostwriter-5-methods-to-making-money-with-a-ghostwriter-675482.html

PostHeaderIcon As a copywriter, how do you get your boss(es) to look to you as the authority on company copywriting?

I’ve been a professional copywriter for more than 10 years. I’ve been with my current company for four, and I’m consulted on almost every aspect of our online business strategy. I’ve managed projects from a marketing manager’s standpoint as well as a copywriter’s, so I understand the difference between major wording issues and minor nuances. But, for some reason, this company — unlike others I’ve worked for — insists that final copywriting decisions, such as minor word-choice quibbles among the group, be made by the committee of stakeholders instead of the writer.

How do I:

1) establish and foster an environment that looks to copywriters as final — or at least tie-breaking — authorities on the subject versus the view that they’re little more than the people who can string a few good sentences together?, and

2) specifically address this issue with my boss(es) in order to remedy the inefficiency, ambiguity and frustration created by their micro-managing, non-copywriter impulses? [I'd word this better, of course. :-)]

I’d appreciate sincere answers for both questions, especially from bosses who understand the importance of trusting your copywriters. Thanks!

It seems like both questions are intertwined, so my answer will address both issues:

Compile a list of the projects you managed, choose the top three, and bullet-point how you performed the job efficiently, as both writer and manager. This will demonstrate how you performed as a leader and wordsmith. Also find substantiating data, such as client feedback, or results of a successful project, to bolster that you and other copywriters are authorities on the tone and "shape" of the final product.

Also document instances where the micro-managing non-copywriters led to an inefficient end process, and, thus, essentially weaker products. To bolster your case, you might also want to think about incorporating a Quality Assurance check from another senior copywriter (or a senior editor) as a vetter of quality into your proposal (unless it’s already a part of your culture).

You might want to also see if there are detail-oriented senior managers or executives at your company; these individuals may share your view that someone with years of experience in a field should be the final say in the project/product’s outcome. Such an individual would be an effective counselor before you make your final proposal.

Good luck! I hope this helps!

PostHeaderIcon If my music is not copy written….?

The thing is I dont feel like copywriting my music because I feel like I dont need to. I am making eletronic music and if I post it online and someone tries to steal it I can easily PROVE that i made the song initially because I have the actualy files where the songs where created. I wanted to put them up on various web sites that host music. Anyone have any advice?

As long as you have tangible evidence you should (stress should) be okay. We who love EDM are more open, you can see the amount of bootleg remixes that are made everyday and nobody is suing.
Make a hard copy of your work, with any info you might find will sustain your claims of being the producer - if you ever need it.
Ah, and read this,

http://www.law.stanford.edu/news/pr/62/Court%20Dismisses%20Copyright%20Infringement%20Action%20against%20Electronic%20Music%20Artist%20%E2%80%9CBT%E2%80%9D/

PostHeaderIcon Where on earth can you get good copywriting classes?

I hate it when I am stuck without any idea on how to write good copy for ads. My boss tells me that my choice of words aren’t good enough, or my words are too complex, or I don’t have the tone of the people I’m speaking to.. I mean, what the hell? As long as I’m writing good copy with interesting words, isn’t it enough?

Maybe I need copywriting lessons. So, any idea where I can get copywriting lessons from an expert? I can’t be stuck at this position anymore!!!!!!

just go to Google and put in copy writing cl;asses for the area where you live

this site could help without classes
http://www.copywriting.com/

PostHeaderIcon Overview on Internet Marketing Business

To have a successful Internet business, you need only three things:

1. Product
2. Copywriting

It really is that simple. If you have those three things competently performed, you will have a successful, profitable Internet business. Let’s talk about competency in each of those three areas and how you can quickly master each one.

Product

You need a product that people want. Don’t fall in love with a product just because you think it’s cool. I’ll go into details in a future article, but I look at two things to determine if a product is wanted enough for me to sell it:

1. Are there people searching for that product (I use the Overture tool)

2. Are fellow marketers willing to pay a significant amount of money for traffic for that search term because people are buying (I also use the Overture tool).

I multiply those two numbers. If the result is higher than the result for the product “air guns”, I’m willing to get into that market. Why “air guns”? It was simply my first profitable product. Can products that score lower than “air guns” be profitable? I’m sure they can, but there are enough markets that score higher than “air guns”, I’m not willing to chance it.

BTW, don’t get too hung up on the product. It is the least important of the three items. Copywriting and traffic are infinitely more important to your business. Don’t spend two years developing a product. For more details go to www.free-ad-system.com. There are already thousands of products available on the Internet that you can market and earn a percentage as an affiliate. Choosing your product should take no longer than a half an hour, not two years. You can run the numbers for 6-10 product ideas in less than half an hour and make your decision. Then start concentrating on what really matters which is

copywriting

Now you need to describe your product. You will do this in many ways. You will create a sales page on a web-site that will describe the product and try to sell it. You will write small text ads to run on PPC search engines. You will write similar one and two line descriptions to enter into affiliate networks. You will write articles and resource boxes for those articles. For more details go to www.internet-marketing-online-goldmine.com. you may even write a signature line for use on forums.

The point is that copywriting is what conveys the message about your product. It is simply some words. You can sometimes use pictures and videos, but it is generally the words that actually do the selling. Don’t forget that you are in the business of words.

How do you decide what words to use? You have three choices if you are a beginner:

1. Hire a high priced copywriter. Generally you will want to pay $5,000-$10,000 per sales page for a decent copywriter. Drop me a note if you want referrals. I know two of the best.

2. Use copywriting software that scores words. I recommend Glyphius which you can read more about at Glyphius.com. It scores your prospective ad copy against a massive database of profitable ads. You can simply make up some copy and click the score button. Then change it and click the score button again. Pick the highest scoring text after you have worked with it for awhile. You’ll have copy that the pros will envy and more importantly copy that will convert that traffic into customers.

3. Fail for a long time while you are learning. Don’t laugh. Most Internet marketers choose this path. If you are persistent enough, you will learn what works and what doesn’t.

Guleria
http://www.articlesbase.com/internet-marketing-articles/overview-on-internet-marketing-business-690800.html

PostHeaderIcon Book Review - the Ultimate Web Marketing Strategy by Ed Rivis

The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.

Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.

Every year thousands of new websites come online.

Many companies create pretty websites. And six months later the website owner finds out that ‘pretty’ does not sell.

Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor’s site.

The Ultimate Web Marketing Strategy is a 200 page book. I got the book when it was pre-released in electronic format for comments. I easily read it over a hectic weekend.

This is a useful resource to have on your desk. That’s why I was one of the first in line when the book came out in hard copy. It is the only book that sits on my desk.

Chapters follow a logical progression, but each chapter is stand alone.

If you already have a solid grasp in Front-End Acquisition and a good idea of Integrated Marketing you might consider skipping the first 2 chapters and only reading the second half of the book. But this is probably foolish. There is a lot of solid content in each chapter.

The second half of the book is about Back-End Marketing, Scientifically Optimizing Sales and the conclusion Putting It All Together.

In the very beginning Ed lists the 13 most common reasons for poor web performance.

If you have:

  • Perfectly targeted traffic
  • THE PERFECT keywords
  • A site that is not pushy
  • A website that radiates trust
  • Rock solid design that is not too flashy and nor too slow.

Then you may not need this book. Of course your website still needs to meet the other 8 factors before you can say that this book is not for you.

Ed is a strong believer in copywriting, so you will read a fair bit about the importance of content. Remember; no graphic heavy and flashy websites. Content is still king.

Your website is like a growth hormone for your business. Most websites do not take the time to go through a good checklist and get everything right. If you don’t work at improving your website through an expert checklist like Ed’s, you can easily drive prospects away from your products and services.

Ed uses images and graphics very clearly to help visualize parts of his book. The graphics are examples of what Ed recommends you use on your website, just where you really need it. He makes his points very clear.

A sneak peak - Ed has another product coming out soon on statistics.

Now you may be like Ed was a while ago and think that stats are not the most exciting subject.

But this is a huge mistake.

If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. The Ultimate Web Marketing Strategy, a must read for any serious internet marketer.

Cindy King
http://www.articlesbase.com/internet-marketing-articles/book-review-the-ultimate-web-marketing-strategy-by-ed-rivis-712438.html

PostHeaderIcon 7 Things the Successful Voiceover Artist Knows (that the Rest of the Plebs Don’t)

Making money as an actor can be a tough gig - but voiceover work is one of the few ways you can top up your acting income without resorting to a ‘proper’ day job. This short article gives you 7 tips to getting more voiceover work.

Many actors achieve great success in this industry. Its fun, they make great cash, and they keep getting work over and over again. Then there are others who are struggling to even get one gig. After many years as a copywriter working with successful (and a few not-so-successful) voiceovers, and founder of online voiceover directory - I’ve been studying what makes certain voiceovers successful. Here are 7 tips:

1. Is your demo good enough?

You can promote yourself as much as you like - but at the end of the day, it comes down to your demo. You’re competing with some very talented people out there. An “ok” demo is not good enough.

2. Call back immediately. If you get a message that someone is trying to book you for a gig, don’t wait a minute. Ad agencies are usually up against very tight deadlines, and if you take too long getting back to them, they’ll simply book someone who is answering their phone.

3. Do a special offer Offer a producer in an ad agency that you’ll do a free gig - IF it’s for a charity ad. Or you could try something like giving concession tickets of a show you’re acting in to a producer or copywriter. These things don’t cost you money, but they spread good karma, and hopefully drum up some business for you in the future.

4. Get some training. If you are inexperienced, try to go on a training course. It’s a small investment in comparison to the amount of money you can make doing voiceovers.

5. Pick someone’s brain. If you are inexperienced, go for coffee with a more experienced VO and pick their brain. Ask them everything about what to expect when you do a gig - from the minute you walk in to the minute you leave. Sometimes just knowing what to expect will calm the nerves when you’re doing your first gig. You can also take a few scripts along to this coffee and ask them to crit you doing a read.

6. Spam yourself Create a database of ad agency copywriters and producers and send them a link of your voice sample. This takes time, but doesn’t cost you a penny.

7. Get a Dictaphone. Buy yourself a Dictaphone and recite and record scripts for practice. (Some mobile phones also have voice recorders.) Sometimes it’s amazing how great something sounds in your own head, but only once you hear it out loud can you really figure out which bits need improving. This is fantastic exercise - schedule ten minutes a day to practice.

You can find the full 25 Things the Successful Voicover Artist in Ebook called 7 25 Things the Successful Voiceover Artist Knows (that the Rest of the Plebs Don’t)

peter lawless
http://www.articlesbase.com/advertising-articles/7-things-the-successful-voiceover-artist-knows-that-the-rest-of-the-plebs-dont-673344.html

PostHeaderIcon The Home Based Business Conundrum