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Posts Tagged ‘Advertising’

Type Of Entry: Product & Service
Category: Corporate Information
Title: LEAD INDIA
Advertiser/Client: BENETT COLEMAN AND CO.
Product/Service: THE TIMES OF INDIA NEWSPAPER
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
DM/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA

Credit Details:
Agnello Dias National Creative Director
Debu Purkayastha AVP+ Senior Creative Director
Vistasp Hodiwala AVP+ Senior Creative Director
Arkadyuti Basu AVP+ Senior Creative Director
Vinayak Gaikwad Creative Director
Simone Patrick Senior Copywriter
Kaushik Iyer Junior copywriter
Anuja Arora Account Executive

Brief:
This was part of a national initiative launched by the times of India on 1st Jan 2007, the first day of India’s 6oth year of independence. The objective was to capture the essence of a resurgent nation poised tantalizingly on the edge of redemption. And to send out a clarion call for the one final thrust that would take her from a potential nation to a kinetic power.

Solution:
The Times of India wanted to find a stimulus that would break the social inertia of acceptance and tolerance and galvanize an entire nation to be the face of change in India. As M.K. Gandhi said, “We must be the change we want to see in this world.” The entire effort was to elevate a newspaper from merely being a social mouthpiece to a catalyst of social change!

Results:
Over 37,000 participants. The campaign website registered more than 1.3 million hits at last count. More than a million YouTube downloads. The television programme was telecast on the Star One channel, part of India’s largest television network. The programme had 7 sponsors—all leading corporations. The British High Commission has announced to sponsor a Chevening Leadership course at the London School of Economics for three Lead India finalists. More than 20 celebrities volunteered to participate free of charge. The winner will also go on to receive support to contest from a constituency of his choice in the next general elections.

Duration : 0:7:22

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Technorati Tags: 2008, Advertising, announcements, Cannes, commercials, direct, education, government, India, lead, Lions, public, service, TV

http://www.brenthodgson.com

(Part 2 of “Fact Sheet”) In this video Sales copywriter Brent Hodgson shares how he begins writing a salesletter, starting with developing a Fact Sheet

Duration : 0:8:18

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Technorati Tags: Advertising, copywriter, copywriting, internet_marketing, marketing, sales_copy

Words of wisdom for advertising graduates from the advertising agency Wunderman in London. Made by a junior creative team whilst on placement. Visit thinklemon.blogspot.com for more.

Duration : 0:4:27

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Technorati Tags: Advertising, advice, agency, Art, copywriter, Creative, creatives, crit, Director, graduates, junior, lemon, placement, student, team, wunderman

http://www.jediwealth.com has released this revealing guide to copywriting - learning to write stuff that merges with the mind and thoughts of your visitors. Powerful knowledge.

Duration : 0:3:26

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Technorati Tags: Advertising, biggest secret, Copy, direct marketing, excerpt from copywriting course, writing

Eddie reports from his lead generation headquarters on the Gold Coast Australia about how he critiqued a sales letter that a business owner wrote themself that produced no results and what he did to the same letter to create 3 new clients in 2 days with each client having a average dollar spend of $2,000 AUD!

Duration : 0:8:33

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Technorati Tags: Advertising, copywriter, copywriting, freelance copywriter, marketing tips, sales letter critique, sales letter tips

copywriter/consultant Loren Woirhaye shows old Sugarman ads in magazines and explains why it’s reading the articles and looking at the other ads (besides the JS&A ads) reveals how the target market for the Sugarman ads were prone to see themselves.

Duration : 0:7:20

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Technorati Tags: Advertising, cigarette ads, copywriter, copywriting, direct-response, guru, js&a, marketing, mechanix illustrated, sharper image, space age, sugarman, swipe file

Ein Mann schaut auf die Ruinen seines Lebens. Abhaengig davon kreativ zu sein, kann er nicht anders, als immer nur gute Werbung zu produzieren. Die ganze, ungeschoente Wahrheit. (Die übrigens sehr individuell satirisch gemeint ist …, nur für den Fall, dass jemand mir die Polizei auf den Hals hetzen will, wei er mich in die Rubrik “Suizidgefährdet” einstuft

Eine Satire.

Duration : 0:2:42

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Technorati Tags: addicted, Advertising, comedy, confession, gummersbach, humor, süchtig, texter, werbung

Ted Nicholas shares Advertising and Copywriting Success Secrets with attendees of Troy White’s Wild West Wealth Summit held in July 2007 in Calgary, Alberta, Canada

Duration : 0:6:15

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Technorati Tags: Advertising, alberta, business, calgary, canada, copywriting, nicholas, summit, ted, troy, wealth, west, white, wild

Atlantis IMC’s short, intensive and hands-on copywriting course is conducted every weekend in Mumbai

Duration : 0:6:25

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Technorati Tags: ad, Advertising, agency, copywriting, Creative, Mumbai, writing

Type of Entry: Titanium and Integrated
Title: URANCE
Advertiser/Client: HYUNDAI
Product/Service: URANCE
Entrant Company: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Advertising Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Creative Credits
Name Company Position
Jim Elliott Goodby/Silverstein And Partners Creative Director
Rob Thompson Goodby/Silverstein And Partners Copywriter
Nat Lawlor Goodby/Silverstein And Partners Copywriter
Thomas Kemeny Goodby/Silverstein And Partners Copywriter
Jake Benjamin Goodby/Silverstein And Partners Copywriter
Dino Spadavecchia Goodby/Silverstein And Partners Art Director
Cris Logan Goodby/Silverstein And Partners Art Director
Mark Voehringer Goodby/Silverstein And Partners Art Director
Stacey Higgins Goodby/Silverstein And Partners Agency Producer
Sabrina Shamma Goodby/Silverstein And Partners Agency Producer
Alex Flint Goodby/Silverstein And Partners Copywriter
Tony Stern Goodby/Silverstein And Partners Copywriter
Matt Courtney Goodby/Silverstein And Partners Art Director
Ryan Spelliscy Goodby/Silverstein And Partners copywriter
Karen Lamour Goodby/Silverstein And Partners Art Director
Andrew Lee Goodby/Silverstein And Partners Interactive Producer
Jess Shay Goodby/Silverstein And Partners Print Producer
Chris Bruyere Goodby/Silverstein And Partners Account Director
Susan Ogren Goodby/Silverstein And Partners Account Manager
Amber Adou Goodby/Silverstein And Partners Account Manager

Duration : 0:3:56

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Technorati Tags: ads, Advertising, commercials, hyundai, inspiring, usa