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Posts Tagged ‘direct’

Type Of Entry: Product & Service
Category: Corporate Information
Title: LEAD INDIA
Advertiser/Client: BENETT COLEMAN AND CO.
Product/Service: THE TIMES OF INDIA NEWSPAPER
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
DM/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA

Credit Details:
Agnello Dias National Creative Director
Debu Purkayastha AVP+ Senior Creative Director
Vistasp Hodiwala AVP+ Senior Creative Director
Arkadyuti Basu AVP+ Senior Creative Director
Vinayak Gaikwad Creative Director
Simone Patrick Senior Copywriter
Kaushik Iyer Junior copywriter
Anuja Arora Account Executive

Brief:
This was part of a national initiative launched by the times of India on 1st Jan 2007, the first day of India’s 6oth year of independence. The objective was to capture the essence of a resurgent nation poised tantalizingly on the edge of redemption. And to send out a clarion call for the one final thrust that would take her from a potential nation to a kinetic power.

Solution:
The Times of India wanted to find a stimulus that would break the social inertia of acceptance and tolerance and galvanize an entire nation to be the face of change in India. As M.K. Gandhi said, “We must be the change we want to see in this world.” The entire effort was to elevate a newspaper from merely being a social mouthpiece to a catalyst of social change!

Results:
Over 37,000 participants. The campaign website registered more than 1.3 million hits at last count. More than a million YouTube downloads. The television programme was telecast on the Star One channel, part of India’s largest television network. The programme had 7 sponsors—all leading corporations. The British High Commission has announced to sponsor a Chevening Leadership course at the London School of Economics for three Lead India finalists. More than 20 celebrities volunteered to participate free of charge. The winner will also go on to receive support to contest from a constituency of his choice in the next general elections.

Duration : 0:7:22

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Technorati Tags: 2008, Advertising, announcements, Cannes, commercials, direct, education, government, India, lead, Lions, public, service, TV

World class copywriter John Carlton talks about direct response marketer Joe Polish.

Duration : 0:1:24

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Technorati Tags: Carlton, copywriter, copywriting, direct, joe, john, marketing, polish, response

Personal review by Mark Dresner of the latest copywriting course developed by Clayton Makepeace and Tony Flores of MakepeaceTotalPackage.com

Duration : 0:2:5

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Technorati Tags: clayton, copywriting, Course, direct, Flores, learn, Makepeace, marketing, to, Tony, write

http://www.ADCOPYWRITING.INFO
We have one of the most lucrative areas to work in which is direct response. Find out why here!

Duration : 0:1:14

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Technorati Tags: Advertising, awai, copywriting, Course, courses, direct, freelance, response

http://drivingtraffic.com/category/driving-traffic/ … Copywriting and persuasive writing tips to create traffic and attract seo.

Duration : 0:10:36

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Technorati Tags: Advertising, belcher, Copy, direct, letter, mail, marketing, perry, sales, salesletter, writing

Overnight, you can turnaround any business with the power of your pen. Flood your business with customers. Shove truckloads of cash in your pocket. And yes… rip the heads off your competition! With this affordable, one of a kind private collection of winning ads and sales letters

Duration : 0:5:25

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Technorati Tags: ads, Advertising, copies, Copy, copywriter, copywriters, copywriting, direct, freelance, Letters, mail, marketing, web, wrot

http://creativedesigncopywriting.info How to Get Your First Real Copywriting Client in… “14 Days Or Less!” Discover My Personal System for Getting Copywriting Clients. Includes Both Online & Off-Line Marketing Strategies.

Duration : 0:0:34

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Technorati Tags: copywriting, courses, Creative, design, development, direct, expert, london, marketing, services, UK

http://www.CopyByDK.com/ is a new site by web copywriter DK Fynn. It gives informative information to businesses who want to hire the services of a freelance copywriter. This is D.K.’s first video.

Duration : 0:2:54

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Technorati Tags: copywriter, direct, freelance, hire, response, website

http://www.copywritingthatsells.com.au Scott Bywater uses proven online copycopywriting strategies that reveal the specifics on how to build a huge list of targeted prospects for your business.

Duration : 0:2:55

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Technorati Tags: australia, copywriter, copywriting, direct, response, salesletter

From http://www.hardtofindseminars.com John Carlton Interview. Here’s a rare recording of John Carlton from the 1990s. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work that their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. Hear this interview with John Carlton on how to make your copywriting better

Duration : 0:10:2

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Technorati Tags: abraham, business, copywriter, copywriting, dan, direct, Free MP3 Download, gary, halbert, hardtofindseminars, internet, jay, John Carlton Interview, johncarlton, kennedy, mail, Make, marketing, Michael Senoff, money, online