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Lead India Cannes Lions Direct Grand Prix (2008)
Type Of Entry: Product & Service
Category: Corporate Information
Title: LEAD INDIA
Advertiser/Client: BENETT COLEMAN AND CO.
Product/Service: THE TIMES OF INDIA NEWSPAPER
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
DM/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Credit Details:
Agnello Dias National Creative Director
Debu Purkayastha AVP+ Senior Creative Director
Vistasp Hodiwala AVP+ Senior Creative Director
Arkadyuti Basu AVP+ Senior Creative Director
Vinayak Gaikwad Creative Director
Simone Patrick Senior copywriter
Kaushik Iyer Junior Copywriter
Anuja Arora Account Executive
Brief:
This was part of a national initiative launched by the times of India on 1st Jan 2007, the first day of India’s 6oth year of independence. The objective was to capture the essence of a resurgent nation poised tantalizingly on the edge of redemption. And to send out a clarion call for the one final thrust that would take her from a potential nation to a kinetic power.
Solution:
The Times of India wanted to find a stimulus that would break the social inertia of acceptance and tolerance and galvanize an entire nation to be the face of change in India. As M.K. Gandhi said, “We must be the change we want to see in this world.” The entire effort was to elevate a newspaper from merely being a social mouthpiece to a catalyst of social change!
Results:
Over 37,000 participants. The campaign website registered more than 1.3 million hits at last count. More than a million YouTube downloads. The television programme was telecast on the Star One channel, part of India’s largest television network. The programme had 7 sponsors—all leading corporations. The British High Commission has announced to sponsor a Chevening Leadership course at the London School of Economics for three Lead India finalists. More than 20 celebrities volunteered to participate free of charge. The winner will also go on to receive support to contest from a constituency of his choice in the next general elections.
Duration : 0:7:22
Copywriting Services - What Makes The Best Copywriter? PART 3
Join many others in becoming a Copywriting Tips special member. Press the yellow button on the top right hand corner of your screen that says subscribe now. Looking forward to giving you more free gifts.
Andrew stays very busy. To hire Andrew go to
1) http://BestCopywritingServices.com
2) click the contact tab
3) call or email Andrew
4) fill out a easy application
5) wait to hear if your approved
6) (if approved) put your feet up while Andrew Increases your revenue dramatically!
Duration : 0:3:50
copywriting-course/copywriting-services-what-makes-the-best-copywriter-part-3#more-461″ class=”more-link”>Read the rest of this entry »
Why Choose Winters Productions
Winters Productions is a freelance copycopywriting and graphic design firm specializing in B2B and B2C marketing, including sales copywriting, internet copywriting and brochure design. By providing affordable services theyve helped a multitude of businesses from Fortune 500 to start-up companies.
http://www.wintersproductions.com/
Duration : 0:2:1
Copywriting Services - What Makes The Best Copywriter? PART 2
Join many others in becoming a Copywriting Tips special member. Press the yellow button on the top right hand corner of your screen that says subscribe now. Looking forward to giving you more free gifts.
Andrew stays very busy. To hire Andrew go to
1) http://BestcopywritingServices.com
2) click the contact tab
3) call or email Andrew
4) fill out a easy application
5) wait to hear if your approved
6) (if approved) put your feet up while Andrew Increases your revenue dramatically!
Duration : 0:7:48
Copywriting Services - What Makes The Best Copywriter? PART 1
http://BestCopywritingServices.com Remember, it’s taken me years of trial and error and large amounts of money to learn copywriting. I’ve traveled to LA to New York and inbetween to attend exclusive copywriting and direct response marketing training events. You can spend over (new total not counting 5k seminars and events) $37, 913 just in books and kits OR you can visit my blog for more tips and techniques that will increase your revenue dramatically without all the expense.
Join many others in becoming a Copywriting Tips special member. Press the yellow button on the top right hand corner of your screen that says subscribe now. Looking forward to giving you more free gifts.
Andrew stays very busy. To hire Andrew go to
1) http://BestCopywritingServices.com
2) click the contact tab
3) call or email Andrew
4) fill out a easy application
5) wait to hear if your approved
6) (if approved) put your feet up while Andrew Increases your revenue dramatically!
Duration : 0:8:56